Steph Auteri, author and founder of Word Nerd Pro, can relate to all the introverted entrepreneurs out there who are dreading their next networking experience.
However, Auteri writes, your written communications -- website text, tweets, and press releases -- can help you improve your next networking experience and better your business. By exceling in your written communication and PR efforts, you can build a reputation that can help break the ice at your next networking event.
Below is a short summary of her tips.
Your website copy. When deciding on your website text, always have the customer in mind. Pinpoint the benefits clients will derive from hiring you and establish your credibility. In addition to the basics, like listing products and services and providing a portfolio or client list, showcase your bio and company history, your mission statement and your sales pitch.
You blog or newsletter. Keeping an updated blog or providing a monthly newsletter can establish yourself as an expert to potential clients, and provide a gentle reminder of your company and the products or services it offers.
Your social media activity. As Auteri points out: People like to buy from people, so show them you're a person. In addition to sharing your latest content and linking to info on your most recent event, have conversations. Ask people questions. Answer other people’s questions. Show a little bit of personality!
Guest posts, press releases and published articles. If you can write well, then take advantage of it by writing guest posts in blogs that target your audience, or pitching a story to a magazine or newspaper. This will help build your reputation as an expert, and get new people interested in your company. If you can't write well, then you can use sites like HARO, Help a Reporter Out, in order to be quoted as an expert in other people's articles.
You can read the full article on the Young Entrepreneurship Council website here. You can check out Word Nerd Pro here.